March 20, 2023
0
min

Designing the Timefold logo

Keep up with Timefold
Product updates, optimization insights, and stories from the builders behind PlanningAI.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share

Every new company needs a logo. So does Timefold. When starting a company, one of the most fun tasks is creating the logo. Far more exciting than VAT accounting, I can tell you.

Of course, a good logo is important: It’s hard to change. It must be able to stand the test of time. It should fit on a variety of media. So we hired a professional to help us: Ivo Blomme, a digital and brand designer with years of experience. He took us through the process of creating a good logo. Based on our input, he created these:

The 2 options left to choose from

The left one is based on the rectangles of a physical calendar. The right one, with a fold in it, is based on a fold in space and time. Which logo would you have picked?

It was a though call, but we ended going for the second one. It’s loosely based on the idea of folding space and time:

Fold space and time

Our designer even showed us how it would look on digital devices:

The draft logo on two devices

Now, we don’t have any plans to create a mobile app. But it would look good, wouldn’t it?

Related blogs
June 1, 2026
0
min

How upskilling technicians unlocks field service routing efficiency

Explainable AI
FSR
Platform
May 4, 2026
0
min

How much fuel can route optimization actually save?

FSR
Scheduling intelligence
Platform
May 1, 2026
0
min

Three optimizations to make your Timefold Solver faster

Solver
Open-source
April 24, 2026
0
min

Timefold Solver 2.0 upgrade: 15 projects, under 10 minutes

Solver
Open-source
April 23, 2026
0
min

I vibe-coded an optimization model and my colleagues found all the holes

Optimization
Platform
April 22, 2026
0
min

Timefold Solver 2.0 released

Solver
News

When scheduling works, everything works.

Less waste. More control. Teams that trust the plan.